My old pair of flip-flops were on their way out and I came across these. My first order was a bit too small although I ordered my shoe size--returned them no problem and purchased a larger pair.I was pleasantly surprised with the comfort of these! The strap is soft but has a slight elastic quality for security. The sole has a mild texture which will help if your foot gets wet so the flip-flop won't slide off. The tread is aggressive enough for traction on a variety of surfaces.What really impressed me is the sole has gentle contours which almost act like a massaging action! Love these so far!!I bought these for my husband for our beach vacation and he loved them! He’s worn them several times since and they’ve held up great and look really nice as well for a flip flop!My husband liked these so much he ordered them again!Shoes are wider than I like. Wish they made 1/2 sizes. Still they are comfortable. Would buy again.Pretty goodAfter wearing these Fitory flip flops for over 6 months they continue to be my favorites. Good value as well because of the materials used in the soles - holding up very well in the long term. They are still comfortable enough to wear when walking on the gravel driveway.Comfort layers of sole compressed nicely to form to foot; Bottom layer of sole still very new looking, not worn through. That's exactly what I was looking for.My husband has wide, Fred Flinstone feet and these are the first pair of flip flops he can wear for long periods of time, comfortably. We will definitely be buying more.Sturdy enough for most causal wear. I walk a half a mile a day on asphalt with no problem.Ok, now maybe not a brand you are accustomed to and believe me I’ve worn flip flops my whole life, and paid a mint for Reef, Quicksilver, Havana, and every other top brand. But these are so comfortable, hard wearing and inexpensive they are up there in my top three purchases.Do not pay more for others when these are total quality and look and feel amazing!Purchased to replace a very tatty, tired pair. These are like clouds in comparison to the pair I’ve just thrown out. Very comfy and supportive. True to size as well (9/43). Really nice and great value.Exactly as you would want from a pair of flip-flops, great foot support, stylish design, very comfortable to wear and all for less than £15. There maybe no beach holiday for me this year, thanks to lockdown, but I can wear these in the current heatwave and it feels like I am on holiday!I bought a pair of Fitory flip-flops about a week ago and I've been wearing them every day. I tend to wear them around the house and in the garden. The thick base makes them comfortable to wear and makes life much easier on your heels. I'm definitely considering buying another pair and would recommend this brand.I have often found that when I buy cheap flip flops, they are uncomfortable and don't support my heel at all. So I thought for a change I would spend a little extra and buy a non-cheap, decent pair. Shoes are not easy for me to purchase online as I have wide feet. The flip flops arrived very quickly and I tried them on straight away. Not only did they fit beautifully (I am a size 11, and I had ordered size 11) they felt as comfortable as if I had had them for ages. I have been wearing them around the house and garden, exclusively, ever since. They have a bit of a heel which I find is very good and adds to the comfort. They are well made, sturdy and look really good. So good I have ordered another pair in a different colour, for wearing when I go out (not round the house). Recommended!